We manage the Instagram and TikTok account for the make-up school “The Face Art Academy” on an ongoing basis. At the heart of the strategy is a colorful mix of interaction-promoting, trend-based content and instructive beauty tutorials, which are realized with Head of Artistry and Education Loni Baur and Up and Coming International Artist Maurice Rothgänger, among others. The aim is to build long-term trust in order to inspire young people to take up the profession of hair and make-up artist. In addition to the extensive and far-reaching social media strategy, we are building on regular offline events to make the Academy a networking point for the industry in the analog world as well.

Photography student work: Gisi Rameken, Sophie Daum, tutorials in image and video: Patrick Viebranz,
IG: @theface_artacademy