The Face Art Academy Social Media

Make up your mind

Strategy, concept, social media management, social media design, content creation still and moving images , influencer relations

Leadgenerierendes Meme für die Make Up Academy The Face Art Academy

Feedansicht The Face Art Academy und Social Media Postingdesign für Instagram

Social Media Postings für Instagram für die The Face Art Academy

Meme zu den MET Balls als Social Media Posting für die The Face Art Academy

Popkulturell angelehntes Meme mit einem Bild von Kylie Jenner, in dem es humoristisch um die Make-Up Kits in der Academy geht.

Ansicht eines Posting zu einem Gewinnspiel auf Social Media für die The Face Art Academy in Kollaboration mit Loni Baur Editions

ABOUT THE PROJECT

We managed the Instagram and TikTok account for the make-up school “The Face Art Academy” 1,5 years on an ongoing basis. At the heart of the strategy was a colorful mix of interaction-promoting, trend-based content and instructive beauty tutorials, which are realized with Head of Artistry and Education Loni Baur and Up and Coming International Artist Maurice Rothgänger, among others. The aim was to build long-term trust in order to inspire young people to take up the profession of hair and make-up artist. Therefore we focused on community and engagement above anything else. In addition to the extensive and far-reaching social media strategy, we were building on regular offline events to make the Academy a networking point for the industry in the analog world as well.

CREDITS

Photography student work: Gisi Rameken, Sophie Daum, tutorials in image and video: Patrick Viebranz,
IG: @theface_artacademy