A personal branding was developed for make-up artist Maurice Rothgänger based on his signature hashtag “#glowbymo”. The three reels form the new start and the foundation of the newly designed Instagram account of the international make-up artist from Hamburg. An urban “M” and a baroque “R” are merged into a single unit. The “R” is provided with a star in its swing, which ensures maximum recognition value.

3D Animation und Sounddesign: Christine Papst, IG @mauricerothgaenger