Conception, production and art direction of a digital “carpet world” in which the goods of Rugtales (B2C) and Ipek (B2B) can be presented in an on-brand environment to create a consistent image online and offline. The digital photo and video set offers endless possibilities for photo and video production for a wide range of online and offline applications such as trade fair videos, advertising visuals, content pieces and much more. In addition to the 3D representations, a product shoot was realized in the Hafencity, which refers to the company history of the family business. There, too, the traditionally manufactured carpets meet the brutalist architecture of Hafencity, creating a visual link to the 3D visuals. A lookbook and a flyer were also developed. The aim of the measures was to merge the appearance of the two companies and to create and expand a coherent and contemporary overall image in the existing design.

3D-Artist: Christine Papst, Photography: Leonie Backhaus, Disclaimer: Branding and logo design are not created by GREAT AT STUDIO.