Pro Familia
Lips don't lie – No means no.
Concept, copy, micro-campaign, key visual, illustration, sticker
ABOUT THE PROJECT
ProFamilia Berlin and ProYouth Berlin commissioned us to design a small concept to draw attention to the right to self-determination during the festival season. The mini-campaign kicked off at the Loolapalooza in Berlin. The key visual is an illustration supported by the claim “Lips don't lie - no means no.”, quoting Shakira's famous song “Hips don't lie”. The visual was transferred to stickers and tote bags.
CREDITS
Mock-Ups by Mock Up Maison