Great at listening

Great at building brands

Great at connecting

Great at creating content

About us

WHAT WE DO
We focus on the intersection of branding, content creation and communication and develop customized creative concepts that we transfer holistically to all conceivable applications. Beyond the digital world, we implement these concepts in offline experiences across multiple touchpoints to create a coherent 360-degree brand experience. To achieve the respective customer goal, we start and design each process individually. We listen, conceptualize, create and adjust - until everything fits.


HOW, WITH AND FOR
We support cultural-, lifestyle- and related brands in finding, maintaining or consciously changing their voice. In doing so, we want to establish personal connections and create sustainable networks that are the foundation of every strong brand. We believe in appreciative honesty and are interested in building long-term relationships with clients and communities alike.


WE NEVER WALK ALONE
Because we are supported by an interdisciplinary, cross-industry network of creative minds and passionate experts. Each team is as individual as the project itself.

Selected Clients

Alexandra Polina, Berliner Kunstverein, Behörde für Kultur und Medien Hamburg, Ikea Deutschland, Rugtales, Maurice Rothgänger, The Face Art Academy, Universal Music (Chapter One),

Lea Schmihing

Founder, Creative Direction, Design

lea@greatatstudio.com

Before founding GREAT AT I worked with different agencies on multiple concepts, brandings and designs such as Universal Music (Chapter One), Behörde für Kultur und Medien Hamburg or Berliner Kunstverein, to name a few. I’ve been responsible for the rebranding of institutions like Filmförderung Hamburg Schleswig-Holstein together with Hansen/2.

As we are living in a wonderfully diverse and colorful world, my goal is to embrace complexity of our planet through our work instead of decluttering it. I’m not aiming for a distinguished style but for a multi-faceted portfolio.

My work has been awarded by Art Directors Club Germany and alphabettes.org for it's advanced standards in gender equity. I am a former scholarship holder of Studienstiftung des Deutschen Volkes for my design excellence and social engagement.

Now I'm following the strong example of the still way too small amount of flinta* who founded a creative agency. My vision is to contribute positively to the creative economy and the people shaping it (in the future).

Therefore I'm giving workshops for the next gen of young creatives in the field of professionalization, profile building and positioning. Additionally I'm offering free portfolio reviews and design-job related supervision for junior creatives.

Paul Schmihing

PR & Communication Expert

paul@greatatstudio.com

My career started hands-on with a graphic design apprenticeship. In addition to that, my academic career, which began at Berlin International with a bachelors study program in Graphic Design and Visual Communication and was sharpened with PR distance learning studies at IU International University of Applied Sciences, my learning process also included practical experience at Bam Wrks, Reference Studios and music festival c/o pop, which equipped me with unique skills at the intersection of design, fashion and music.

In an environment where challenges defy convention, I am a versatile problem solver, mastering contemporary brand dynamics with purposeful strategies and interdisciplinary methodologies. As a liaison and consultant, I develop customized solutions that propel brands into uncharted territories.

Equipped with extensive knowledge and a passion for the fusion of design, fashion, music, underground culture and lifestyle, I am able to redefine narratives in the creative space.