For the Berlin-based interior label Vandla Design, we developed a comprehensive campaign aimed at strengthening the brand and clearly communicating its core USP: modular, individually combinable cushion covers in a color-blocking style. At the heart of the concept was a strategy that combined authentic testimonials with a vibrant dopamine-inspired photoshoot. The resulting visual world showcased the collection’s playful, cheerful color combinations and reflected the brand’s creative design approach. Through the targeted use of emotional storytelling and strong aesthetic key visuals, a distinct brand identity emerged that positioned Vandla Design as a modern interior label with a strong creative vision. The campaign content was distributed primarily across social media and the brand’s own blog, increasing visibility, recognition, and understanding of the modular product concept. The result was a colorful, contemporary brand communication that effectively strengthened Vandla Design’s USP-driven design idea and sharpened the label’s position within the fields of interior design, color concept, and branding in both Berlin and Hamburg.

Testimonials: Tina Steinke, sustainably working stylist from Berlin, and Melanie Porthun, interior and color consultant from Hamburg.

Photography: Angelina Vernetti, Testimonials: Tina Steinke, Melanie Porthun