For the Hamburg-based make-up school “The Face Art Academy”, a campaign was developed together with the design studio Hansen/2 at the start of the collaboration, which aimed to attract students for the first time. Personas were created based on the defined target groups, which formed the basis for the strategic motif development. The claim was designed in such a way that it leaves room for variations and can therefore be used on any motif. In addition to traditional print media, a sticker pack was also used, which was distributed at festivals and events to create an “instagrammable” moment.

Photography: Juanita Romero, Branding and graphic design: Hansen/2, Strategy: Mila Thies